The Dongnim Knot Museum opened in April 2004 with support from the Seoul Metropolitan Government and under the management of the Korea Craft Artists Association. The museum showcases a wide range of traditional Korean knots—from norigae ornaments, belts, pouches, tassels, and decorations to threads, cords, and crafting materials. Exhibitions inside the hanok building combine historical relics, restored artifacts, and modern reinterpretations, highlighting the timeless beauty of traditional Korean knot craftsmanship.

(Source: Korea Tourism Organization) A charming new 500-meter alley was created in Insadong, one of Seoul’s most story-filled neighborhoods. Opened on December 18, 2004, Ssamziegil is a craft-focused shopping complex often referred to as “a new Insadong within Insadong,” and has become a major tourist attraction.

Provence Spa by L’Occitane is Korea’s first official L’Occitane spa, offering premium treatments using essential oils and natural ingredients proven through extensive research. World-renowned spa therapists visit Korea regularly to provide rigorous training, ensuring the highest quality of care. Here, guests can awaken their senses and restore inner peace, making it the perfect urban sanctuary.