Hongdae Street — the hotspot of youth — is filled with fashion, beauty, lifestyle stores, stationery shops, designer brands, select shops, bookstores, cafés, and restaurants. Famous zones such as the “Walking Street” with constant busking and dance performances, the mural street along Wausan-ro 22-gil behind Hongik University, and the popular Hongdae Club Street are all located here, making it one of Seoul’s most vibrant cultural districts.

A special program where you can learn K-POP choreography right in Korea, the home of K-POP. Participants learn the latest choreography from actual K-POP backup dancers, giving K-POP fans around the world the chance to feel like a true K-POP star.

HiKR Ground — operated by the Korea Tourism Organization — is a Korean tourism promotion center where visitors can enjoy K-POP experiences and media art exhibitions at the same time. The name “HiKR Ground” reflects Korea (KR) greeting visitors with “Hi” and serving as a creative playground for global travelers

Insadong is a treasured cultural space where traditional items and crafts are exchanged, preserving Korea’s heritage in the heart of the city. Its narrow alleys branch out like a maze from the main street, offering countless hidden gems of traditional Seoul.